Keeping Girls in Sport Longer
We believe every girl should have the opportunity to experience the confidence, friendships, belonging and opportunities that sport can provide - regardless of her ability, background or ambitions.
But too many girls walk away from sport during their teenage years. ICONS exists to help change that.
Through the real stories of female athletes, ICONS shines a light on the challenges girls can face throughout their sporting journey from injury, selection and performance pressure to body confidence, friendships, school, family expectations and the fear of simply not being good enough.
Our athletes share the highs and lows behind their sporting journeys to show young girls that setbacks are normal, confidence can be rebuilt, and there is no single pathway in sport.
Our message is simple: stay in the game.
Why ICONS Exists
Sport can have an enormous impact on a young girl's life. It can build confidence, resilience, friendships, leadership skills and a sense of belonging. Yet as girls get older, participation often drops as the pressures and barriers around sport increase.
ICONS aims to tackle those barriers through storytelling, role models and connection.
We want young girls to see athletes who have been where they are, faced the same doubts and challenges, and continued their journey.
Because sometimes, seeing someone else overcome a challenge is enough to make you keep going
KEEP GIRLS IN SPORT LONGER
ICONS uses the power of women in sport to inspire the next generation of girls to stay connected to the sports they love.
We don't just celebrate elite athletes. We celebrate the journey.
The girl who is came back from injury.
The girl who didn't make the team.
The girl who is losing confidence.
The girl whose friends did quit sport.
The girl balancing school, sport and everything else.
The girl wondering if she's good enough.
The girl who simply needs someone to tell her to keep going.
ICONS is for her.
What We Talk About
ICONS creates honest, relatable stories around the moments that make girls question their place in sport.
Confidence - Learning to believe in yourself
Injury & Setbacks - Showing that an injury or setback doesn't have to mean the end of your sporting journey.
Selection & Rejection - Helping girls understand that missing out doesn't define their potential.
Body Confidence - Creating a healthier conversation around body image, performance and confidence.
Friendships & Belonging - Showing the importance of teammates, friendships and finding your people through sport.
Pressure & Expectations - Navigating the expectations of coaches, parents, teammates, school and yourself.
Balancing Life & Sport
Showing girls that there doesn't have to be an either/or between sport, school, friends and family.
Have a question for us?
THE ICONS PLATFORM IS PART OF THE ENGAGEMENT NETWORK PTY LTD
ABN 88 679 489 019
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